GfK: Consumer Confidence Creeps Up In October

GfK’s long-running Consumer Confidence Index increased by two points to -17 in October. Four measures were up and one was down in comparison to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.

“Consumer confidence registered a marginal increase in October. Buying sentiment is up on last month, with a four-point rise in our Major Purchase Index, which tracks consumers’ intentions to buy big-ticket items such as electrical goods and furniture. This uptick is partly driven by major retailer sales events held earlier in the month. After several years of high inflation, savvy consumers have adapted their purchasing strategies to make the most of their money when discounts are most attractive. Where possible, many now delay major purchases until one of these sales events — and the biggest of all is Black Friday, on November 28. Both consumers and UK retailers will be watching closely to see whether the Chancellor’s Budget, to be announced just two days before Black Friday, boosts or dampens spending during that crucial weekend.”

GfK Consumer Confidence Barometer powered by NIM — UK Measures – October 2025
The Overall Index Score increased by two points to -17 in October. Four measures were up and one was down in comparison to last month’s announcement.

Personal Financial Situation
The index measuring changes in personal finances over the last year has increased by two points to -5, marking a five-point improvement from October 2024.

The forecast for personal finances over the next 12 months is down one point at +3; this is five points better than this time last year.

General Economic Situation
The measure for the general economic situation of the country during the last 12 months is up three points to -42; this is the same as in October 2024.  

Expectations for the general economic situation over the next 12 months have increased two points to -30, marking a two-point decline from October 2024.

Major Purchase Index
The Major Purchase Index is up four points at -12, a nine-point improvement over this time last year.

Savings Index
The Savings Index has jumped seven points to +29 in October; this is two points better than this time last year.

Source : GfK Consumer Confidence Barometer powered by NIM

Image :  Ivan Balvan / iStock / 1164273151

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