GfK: Consumer Confidence Index Rose Six Points in July

GfK’s long-running Consumer Confidence Index was up six points to -17 in July. All five measures rose compared to last month’s announcement. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.

Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “Hot on the heels of the summer heatwaves, July has delivered a wave of optimism. This month’s six-point jump to -17 marks the largest increase in consumer confidence since November 2023. The lion’s share of the improvement is in the economy, with a ten-point advance in how consumers view the past year and an eight-point gain for the next 12 months. Motivations to make major purchases are also up eight points. The sense of a fresh start following the appointment of a new prime minister surely accounts for some of this bounce. There were also hopes at the start of July that the Middle East conflict might stabilise and bring UK fuel prices down. The feel-good factor of the FIFA World Cup will have reinforced sentiment too. However, July’s improved Overall Index Score remains within the narrow range seen since the end of 2023, and it is a decade since the headline score was in positive territory. For the “Burnham bounce” to be sustainable and boost consumer confidence, it will require consistent delivery by the refreshed UK government against deep cost-of-living challenges and persistent low economic growth.”

GfK Consumer Confidence Barometer powered by NIM — UK Measures – July 2026

The Overall Index Score was up six points to -17 in July. All five measures rose compared to last month’s announcement.

Personal Financial Situation  

The index measuring changes in personal finances over the last 12 months has increased two points to -8. This is one point lower than July 2025.

The forecast for personal finances over the next year is up three points at +1. This is one point lower than this time last year.

General Economic Situation  

The measure for the country’s general economic situation over the last 12 months has increased by ten points to -39. This is five points better than a year ago.

Expectations for the general economic situation over the coming 12 months have risen by eight points to -28. This is one point above July last year.

Major Purchase Index  

The Major Purchase Index has increased eight points to -12 for July, which is three points higher than July last year.

Savings Index 

The Savings Index is up seven points to +27; this is seven points lower than this time last year. This measure is commented on but not included in the Overall Index Score.

Source :  GfK Consumer Confidence Barometer powered by NIM

Image : Ivan Balvan / iStock / 1164273151

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