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GfK: Consumer Confidence Leaps Up Seven Points In December

Consumer Confidence - shutterstock_202554910 - 725 x 500.jpg

GfK’s long-running Consumer Confidence Index improved seven points in December, to stand at to -26 overall. All five measures increased in comparison to the November 20th announcement.

Joe Staton, GfK’s Client Strategy Director, says:

“Many might be surprised that we are ending 2020 on a much brighter note after a roller-coaster of a year. It’s safe to say that consumers are looking for good news and they have found it in the form of the UK’s COVID-19 vaccination programme getting underway, which has lifted the mood pre-Christmas 2020.

"The 15-point leap in consumer views on the future economy stands out: we have not registered a change of that magnitude for that measure since April/May 2011. The renewed expectations on personal finances looking ahead are also welcome, while the six-point uptick in the Major Purchase Index is good news for online and offline retailers.

"While confidence is still in negative figures overall, we can start to ask: are we finally heading in the right direction?”

UK Consumer Confidence Measures – December 2020

The Overall Index Score increased seven points to -26 in December. All five measures increased in comparison to the November 20th announcement.

Personal Financial Situation

The index measuring changes in personal finances over the last 12 months is up seven points       to -9; this is six points lower than December 2019. 

The forecast for personal finances over the next 12 months is up eight points this month at +3; this is the same as December 2019.

General Economic Situation

The measure for the general economic situation of the country during the last 12 months is up two points at -65; this is 34 points lower than in December 2019.  

Expectations for the general economic situation over the coming 12 months are up 15 points; this is eight points lower than December 2019.

Major Purchase Index

The Major Purchase Index has increased by six points to -22 in December; this is 25 points lower than it was in December 2019.

Savings Index

The Savings Index has jumped six points to +17 in December; this is only one point lower than this time last year.

Source : GfK

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18 December 2020

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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