GfK: Consumer Confidence Measures Fall Ahead Of The Budget

GfK’s long-running Consumer Confidence Index fell by two points to -19 in November. All measures declined from October’s results. These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.

Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “This is a bleak set of results as we head towards next week’s Budget. A fall across all five measures suggests the public is bracing for difficult news, with little in the current climate to lift expectations. The continued erosion of confidence is evident in the forward-looking measures for both Personal Financial Situation and the General Economic Situation, which are each down by two points. The three-point drop in the Major Purchase Index is also troubling at this time of year, suggesting households are tightening their grip just as retailers move into a crucial trading period. In such conditions, the Budget offers a timely chance to provide the clarity and reassurance that consumers are struggling to find on their own.”

GfK Consumer Confidence Barometer powered by NIM — UK Measures – November 2025
The Overall Index Score fell by two points to -19 in November. All measures were down compared to last month’s announcement.

Personal Financial Situation
The index measuring changes in personal finances over the last year has fallen by two points to -7. This is two points higher than November 2024.

The forecast for personal finances over the next 12 months is down two points to 1. This is an improvement of two points compared to this time last year.

General Economic Situation
The measure of the country’s general economic situation over the last 12 months declined by one point to -43. This is a four-point decline compared to November 2024.

Expectations for the general economic situation over the next 12 months have fallen two points to -32. This is six points worse than November 2024.

Major Purchase Index
The Major Purchase Index fell three points to -15.

Savings Index
The Savings Index has slumped five points to 24, placing it on a par with its position a year ago. This measure is commented on but not included in the Overall Index Score.

Source : GfK Consumer Confidence Barometer powered by NIM

Image : DragonImages / iStock / 1215683452

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