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GfK: Consumer Confidence Reaches New Low

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GfK’s long-running Consumer Confidence Index decreased two points to -40 in May, the lowest score since records began in 1974. Four measures were down in comparison to the April 22nd announcement, and one was up.

Joe Staton, Client Strategy Director, GfK says: “The GfK Consumer Confidence Barometer recorded a headline score of -40 in May, the worst since our records began in 1974. This comes as UK unemployment hits a 50-year low with vacancies outnumbering job seekers for the first time, and inflation peaking at a 40-year high driven by soaring food and fuel bills. May’s result is one point lower than the previous record set in July 2008 when the headline score plunged to -39. This means consumer confidence is now weaker than in the darkest days of the global banking crisis, the impact of Brexit on the economy, or the Covid shutdown.

"Consumer pessimism is most evident in depressed sub-measures on the general economy at -63 for the past year and -56 for the coming year. The Major Purchase Index has decreased for each of the past six months and is now at -35, reflecting the latest dismal set of retail sales figures. Even the Bank of England is pessimistic, with Governor Andrew Bailey this week offering no hope of tackling inflation. The outlook for consumer confidence is gloomy, and nothing on the economic horizon shows a reason for optimism any time soon.” 

UK Consumer Confidence Measures – May 2022

The Overall Index Score decreased two points to -40 in May. Four measures were down in comparison to the April 22nd announcement, and one was up.

Personal Financial Situation

The index measuring changes in personal finances over the last 12 months has decreased three points to -22; this is 18 points worse than May 2021. 

The forecast for personal finances over the next 12 months has increased one point to -25; this is 35 points lower than this time last year.

General Economic Situation

The measure for the general economic situation of the country during the last 12 months is down three points at -63; this is 15 points lower than in May 2021.  

Expectations for the general economic situation over the coming 12 months have dropped by one point to -56; this is 60 points lower than May 2021.

Major Purchase Index

The Major Purchase Index decreased three points to -35 in May; this is 28 points lower than this month last year.

Savings Index

The Savings Index is the same as last month at +10; this is 12 points lower than this time last year.

Source : GfK

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20 May 2022

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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