JYSK to Open New Hull Store

This October, JYSK will reignite its UK expansion with the opening of its new Hull store on 22nd October at Unit 4 Kingston Retail Park, Kingston Street. The new store will bring JYSK’s signature Scandinavian style and affordable homeware to the local community, offering customers a spacious and inspiring shopping environment featuring the retailer’s latest store concept all at an affordable price. 

Spanning 1,050 square metres of floor space, the new store has been designed to create an inviting environment where customers can discover everything they need for their home. From outdoor living collections, furniture and accessories to soft furnishings, lighting and sleep products, shoppers can expect to find JYSK’s extensive range of stylish and practical homeware all under one roof. 

To mark the grand opening, JYSK is offering several exclusive freebies and discounts to the Hull community. Customers will be able to take advantage of up to 80% off hundreds of products throughout opening week, exclusively at the Hull store. Timed perfectly with the new season, customers will be some of the first to shop JYSK’s new autumn-winter collection of cosy homewares and seasonal must-haves. 

Celebrating the opening, JYSK has a teamed up with local Hull coffee shop, Daily Grind, to hand out complimentary autumnal hot drinks and sweet treats to customers who visit on opening day. From 8.30AM-12PM on 22nd October, Daily Grind will be hosting a pop-up out the front of the JYSK Hull store at Kingston Retail Park, with customers served on a first come, first served basis. Customers will be treated to Daily Grind’s autumnal menu including pumpkin spiced lattes, maple lattes, and a selection of delicious, sweet treats including cookies and flapjacks. 

“We’re delighted to be opening our new store in Hull and bringing our affordable and Scandinavian home living to the local community. " Comments Ciaron Hearns, Brand & Marketing Manager, UK & Ireland, JYSK. “We want our stores to be places where customers can find inspiration for every room in the home, from furniture and accessories to sleep and outdoor living. We’re looking forward to welcoming customers through the doors and celebrating the opening with the Hull community.” 

The opening of the Hull store forms part of JYSK’s continued investment in its UK store portfolio, bringing its Scandinavian inspired homeware and improved retail experience to even  more customers across the country. The latest opening adds to JYSK’s growing UK presence, with further investment and expansion planned across the retailer’s store network in the coming months.

The JYSK Hull store will open at 9AM on Thursday 22nd October at Unit 4 Kingston Retail Park, Kingston Street, HU1 2TX. 

Insight perspective:

The opening of JYSK’s new Hull store is more than another addition to the UK homewares market. It offers a useful insight into the changing boundaries between DIY, home improvement, interiors and value-led retail.

1) The battle for the wider home improvement pound: JYSK is competing for spending that might once have been spread across DIY retailers, furniture specialists, garden centres and independent homeware shops. 

2) Physical stores still matter in a digital-first market: The Hull store is a reminder that physical retail can play a strategic role even when customers can research and purchase home products online. Furniture, mattresses and soft furnishings benefit from being seen and assessed in person, and a physical store gives customers the opportunity to discover complementary products they might not have searched for online.

3) The autumn opening is strategically timed: The late October launch coincides with the transition into colder weather and the autumn-winter home refresh period. JYSK is using the opening to showcase seasonal homewares and cosy living products. This offers immediate relevance and can capture demand from consumers refreshing rooms ahead of Christmas and the colder months.

One store opening does not prove that JYSK is gaining market share or that competing retailers are losing sales. However, the combination of continued expansion, a broad home-focused range and investment in the store experience makes the opening a useful indicator of the direction in which competition is developing.

Source : JYSK

Image : JYSK Bolton store - opened in 2023

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY newsletter.