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Like-for-like sales decline at Dunelm

Dunelm 2 shutterstock_280801874 725 x 500

Dunelm Group plc ("Dunelm" or "the Group"), the UK's leading homewares retailer, reports the following trading update for the first quarter of its current financial year, comprising the 13 week period ended 1st October 2016.


Total revenue for the first quarter fell by 1.8% to £198.7m. Total like-for-like (LFL) growth (combining LFL stores and Home Delivery) decreased by 3.8%.

As expected, unusually warm weather had a dampening effect on store footfall. We did however, continue to see good growth in the online business, including a 17.9% increase in home delivery sales. Overall, we believe that we are continuing to outperform the homewares market as a whole.


13 weeks to 1nd October 2016

13 weeks to 3rd October 2015




YoY Growth (£m)

YoY Growth (%)



YoY Growth (£m)

YoY Growth (%)

  LFL stores



-5.1 %




  Home Delivery







  Total LFL







  Non-LFL stores














Gross Margin Percentage

Gross margin is estimated to be broadly flat when compared to the equivalent quarter last year. As yet we have not seen any material impact from adverse foreign exchange markets in relation to goods sourced directly or from third parties.

Store Portfolio

No new stores were opened in the period leaving our superstore footprint at 152 stores. We are now legally committed to ten new stores of which nine are due to open in the current financial year and four before the end of the calendar year.  The current year 15 store refit programme has also commenced with three stores due to have been completed before the end of the calendar year.

Financial Position

As at 1st October 2016, net debt was approximately £83m. Daily average net debt across the period amounted to £76.5m.

Commenting on Dunelm's performance, John Browett, Chief Executive, said:

"As expected, the homewares market has fallen due to unusually warm weather and this has correspondingly impacted our store performance over the period given the reduced footfall to our out-of-town superstores. However, we have continued to focus on our value based customer proposition and are increasing our market share in homewares, whilst also seeing good growth in our online business. 

"We are looking forward to a stronger second quarter as we continue to invest in extra seasonal space, new till systems, store refits and new store openings. We should also benefit from weaker comparatives.

"We continue to focus on our key initiatives whilst ensuring we maintain our unique offer of tremendous value for money, combined with an unrivalled range and great service."

Imran's Photography / 

Source : Dunelm

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06 October 2016

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