skip to main content
Find Insight DIY on
* * *

International DIY News

Masters stores close for the final time

Masters website - closed 725 x 500

Masters Home Improvement closed its stores for the final time this weekend, just under a year after its closure was announced and parent companies Lowe's and Woolworths failed to find a buyer. 

The much-maligned Australian DIY business couldn't even avoid drama on its final weekend, with customers taking to social media to complain about empty shelves and closed doors on its final trading day.

Posts on Masters' social media accounts promised customers 90-95% discounts on Sunday at its Adelaide store, but the store had run out of stock and closed its doors by 3pm on the Saturday.

Frustrated and angry customers vented on Masters' Facebook page and to local press covering the event, with comments such as:

“Tell them to bloody well take it down off Facebook,”

“What a big f**k-up ... even on its last day, Masters can’t get it right,”

“It’s a fitting end, really, when you think about it.”

“They were supposed to be open until 12pm,” 

“They’ve never been any good, not from the start ... I’m going to Bunnings.”

1,650 of the 6,000 Masters employees have been re-deployed into roles at Woolworths' supermarket chain.  A further 600 staff members have been offered roles at other businesses as a result of an outplacement programme set up by Woolworths.

Learn more about the Masters closure 'journey' here:

Interested parties make first round bid for Masters - May 2016

Steinhoff International shows interest in masters stores  - May 2016

Wesfarmers appoints ex-Masters MD to support Homebase - June 2016

Masters to close in December  - August 2016

Woolworths wins battle with Lowe's over liquidation of Masters  - September 2016

Masters to close in December - September 2016

Masters enters final stock clearance phase - November 2016

Source : Insight DIY 

To advertise on the Insight DIY website and download our media pack, click here.

Interested in pricing intelligence? Manually tracking retail prices? There really is a much easier way. Just contact us here.

Sign-up for our weekly newsletter here.


13 December 2016

Related News

view more International DIY News

Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

Max Crosby Browne - CEO, Home Decor

Don't miss out on all the latest, breaking news from the DIY industry