NielsenIQ: Garden Category Sales Rocketed This Summer

• Sales skyrocketed this summer in the garden category, reveals new data released today from NIQ. 

According to the latest data, garden watering products surged by 28% in value sales, as consumers fought to keep gardens thriving in the hot weather. Within this, sprinklers were the standout performer, with value sales up over 140% year-on-year. Peat free compost also climbed 14% as shoppers sought for sustainable gardening options. These categories provided significant growth in the gardening category overall. 

Moreover, barbecue sales also flourished, with consumers making longer-term investments thanks to weeks of reliable sunshine. Gas and charcoal BBQs grew 8% in value, while the average spend on a gas BBQ was up 10% versus last year. Unlike 2024, when disposable BBQs dominated due to unpredictable weather, shoppers this year showed confidence in buying durable outdoor cooking equipment. 

However, not all categories benefited from the sunshine. Pressure washers saw a -9% decline in value sales (volumes -7%), hit by exceptionally strong 2024 results and weather conditions less conducive to outdoor cleaning. 

Source : GfK/NielsenIQ

Anthony Creaby, Customer Success Manager at NIQ, said: “The weather so far this year has been extraordinary and for a number of categories this has provided the boost they very much needed after such a poor season of weather in 2024. Our data shows how quickly consumer demand responds to weather conditions and how critical these categories are in keeping the market resilient.” 

1 Weather figures based on total UK. Source: https://www.metoffice.gov.uk/research/climate/maps-and-data/uk-and-regional-series 

Source : NielsenIQ

Image : 124047661 / wavebreakmedia / shutterstock

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