International DIY News
OBI Announces Major New Partnership With VusionGroup
- German DIY retailer OBI is digitalizing its retail operations and improving customer interactions through the strategic deployment of VusionGroup’s solutions in 200+ German stores.
VusionGroup, the global leader in the digitalization solutions for commerce, today [26 November] announced a new deployment of its advanced technologies with OBI Germany, a leading provider of home improvement supplies. This new initiative aims to transform the operations of OBI across over 200 stores in Germany, bringing the latest technologies developed by VusionGroup to the DIY retail chain.
"We are constantly looking for ways to optimize the in-store experience for our customers and to empower our store teams with state-of-the-art tools. Partnering with VusionGroup allows us to significantly optimize our in-store processes, ensuring our staff can focus on delivering even better customer service,” comments Stefanie Kristes – Senior Expert, Retail & Enterprise Solutions, at OBI.
OBI will significantly reduce non-sales activities, enhancing the availability of associates to focus on customer service through the implementation of VusionGroup's smart electronic shelf labels and VusionCloud platform. These advanced solutions will streamline price changes and enable OBI to deploy information to their associates in stores through smart digital labels (ESLs), directly at the shelf-edge. It will also reduce manual efforts, and improve overall efficiency, while positioning OBI as a leader in technological innovation within the DIY industry.
"We are delighted to have been chosen by OBI, one of the largest DIY retailer in Germany and Europe, supporting them in their digital transformation journey. This is a key step towards our Vusion '27 plan as we see a key vertical adopting more and more our technologies. The solutions we design help OBI to achieve greater efficiency and setting a new standard in their industry. This partnership represents a big step forward in our presence in Germany, but also in the DACH region overall," concludes Sébastien Fourcy – SEVP EMEA at VusionGroup.
OBI will benefit from the seamless integration of VusionGroup’s ESLs into the existing Cisco-Meraki wireless infrastructure across all its stores. This innovative approach requires no additional hardware.
Source : VusionGroup
Image : Obi
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