skip to main content
Find Insight DIY on
* * *


Primrose Online Garden Centre Reportedly Up For Sale

Primrose Garden Centre online logo 725 x 500.JPG

Online garden retailer,, has been put up for sale, reports the Times.  This confirms rumours within the trade that the company was looking for a buyer. 

The news continues the upheaval among online garden retailers.  Earlier this year Greenfingers Trading went into liquidation.  There was the MBO of YouGarden last autumn and the Internet Gardener entered liquidation in November.

The Times reports that Primrose had sales of £40m last year and aimed to hit £60 million of annual sales in 2023, but could achieve that earlier according to the newspaper.  Customer numbers rose 76% during lockdown.

Primrose, was sold to Rockpool two years ago who created a new management team lead by Mark Pearson, former CEO of Gardman and Solus.  It has advisers at Cavendish Corporate Finance to run a sale that could value the business at between £20 million and £30 million.

Source : Reproduced with permission from George Bullivant at Gardenforum

For all the very latest news and intelligence on the UK's largest home improvement and garden retailers, sign up for the Insight DIY weekly newsletter. 

16 September 2020

Related News

view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry