Profitero Study Names Amazon As Lowest-Priced Online UK Retailer

The study found that Amazon offers prices that are 16% lower on average than other major online UK retailers, helping customers save more.

Helping customers save money has always been central to Amazon’s mission, which is why we're proud that a new study from Profitero, a third-party analytics and research firm, has revealed that Amazon is the UK’s lowest price online retailer for the sixth consecutive year.

The research from Profitero analysed more than 7,500 items across 16 product categories from 18 major online retailers—and found that Amazon consistently delivered the lowest prices to customers across each category. From appliances and beauty products to electronics and household supplies, Amazon offered prices that are 16% lower on average than other major online UK retailers.

As customers prepare for the festive season, Amazon has improved its price leadership, with prices up to 15% lower than the nearest competitors in the key gift categories surveyed in the study — from appliances to electronics to toys. The study finds that Amazon offers the lowest prices across all top-selling gifting product categories, including appliances, electronics, fashion, home furniture, sports and outdoors, tools and home improvement, toys and games, and video games.

Beyond seasonal items, Amazon continues to be the most affordable place to buy everyday household essentials according to the study, with prices up to 34% lower than the next closest retailer on frequently purchased items like baby products, beauty items, health and personal care, household supplies, packaged foods and alcohol, pet supplies, and vitamins and supplements—helping make customers' pounds go further where it matters most.

Customers can also continue to find the best prices for their fashion needs. Amazon prices are 8% lower than the next lowest-priced retailer in fashion, according to the study.

This festive season, customers will find even more chances to save with millions of deals across popular categories including home, electronics, beauty, and apparel during Amazon’s Black Friday Week event, from 20 November to 1 December.

Shoppers can discover everything they need for the festive season with Amazon's Christmas Shop, featuring thoughtfully curated collections that make discovering the perfect present effortless. Whether decking the halls with this year’s nature-inspired earthy tones, hosting loved ones, or searching for the perfect present, including Toys We Love, the Christmas Shop offers a wide selection, exceptional value, and fast, reliable delivery, all in one convenient place.

Customers can be confident that when they shop on Amazon, they will find low prices on a wide selection of products every day. Beyond offering low prices with fast delivery across millions of products daily, we continue to find more ways to help customers save time and money.

Amazon is committed to providing customers with great value through the lowest prices every day across the widest selection, plus extra savings for Prime members. Now in its 18th year in the UK, a Prime membership is more valuable than ever. In 2024, Prime members in the UK on average saved nearly £200 on fast unlimited delivery—more than two times an annual membership fee.

We know our customers appreciate that we work hard to save them money – and our focus remains on delivering low prices, vast selection, and unmatched convenience to our customers.

Source : Amazon

Image : Amazon 

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