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Retail Footfall Impacted By Rainfall

Rain SHopper Shopping - Jason Batterham Shutterstock 671551474

Springboard has published retail footfall data for week 39, advising that widespread and persistent rain wreaked havoc with footfall across UK high streets last week.

To ensure its insights are as relevant as possible, Springboard has introduced a year-on-year 2021 vs 2019 comparison for footfall.

Springboard Index - Retail Parks Week 39 2021

2021 vs 2020 = +3.5%

2021 vs 2019 = -5.7%

Week-on-week = +0.9%.

Springboard's Marketing and Insights Director, Diane Wehrle, said: 

"The widespread and persistent rain wreaked havoc with footfall across UK high streets last week, with shoppers gravitating towards enclosed environments of shopping centres, and retail parks that provide easy access from the car park into stores.

The drop in footfall in high streets last week was the largest since early June with a decline on all but one day, and all areas of the UK and all types of high street recording significant decreases. In contrast, in shopping centres footfall rose on five of the seven days and on four days in retail parks, with by far the largest increases in both during the latter part of the week when the rain was heaviest.

The rain appeared to deter employees returning to their offices last week; Springboard's Central London Office benchmark underperformed Central London as a whole, and there were more modest drops in footfall in both Outer London and market towns across the UK which is synonymous with home working."

Source : Insight DIY and Springboard

Image : Jason Batterham /

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05 October 2021

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