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Springboard: Half-Term Footfall Hit By Storms

Rain SHopper Shopping - Jason Batterham Shutterstock 671551474

Springboard has published retail footfall data for week 7 (13/02 - 19/02) revealing that advising that hopes for high half-term footfall were flattened by Storm Eunice.

Springboard - Retail Park Index - Week 7 2022

2022 vs 2021 = +42.6%

2022 vs 2019 = -6.1%

Week-on-week = -0.1%

Springboard's Marketing and Insights Director, Diane Wehrle, said:  

"Footfall across UK retail destinations last week was heavily impacted by the severe storms, which negated the positive impact of the start of the February school half term break.

Storm Eunice landed on Friday and led to significant declines in footfall on both Friday and Saturday.  Prior to that Storm Dudley had hit UK shores on Wednesday, but in overall terms this had a more minor impact on footfall.

Inevitably high streets felt the greatest effects of the weather, with a slightly stronger result in shopping centres - the vast majority of which offer shelter from the elements - and in retail parks which are easy to access by car.

With Storm Eunice hitting the north and south west of the UK hardest, it was in these areas that footfall declined the most. Despite the storms, there were noticeable uplifts in footfall from the week before between Monday and Thursday in Central London, other large city centres around the UK and historic towns - which were undoubtedly driven by half term trips - resulting in a far more modest decline in footfall over the week as a whole in larger cities than in smaller high streets."

Source : Springboard

Image : Jason Batterham / (671551474)

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22 February 2022

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