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The Great Wrenovation Goes Live With Alison Hammond

Wren Wilson family December 2023

It’s upbeat, it’s exciting, it’s affordable luxury and it’s live on TV today!

Wren Kitchens, the UK’s leading kitchen retailer has unveiled its latest advertising campaign, ‘The Great Wrenovation’, extending its stage for affordable luxury for all. This fully integrated advertising campaign aims to capture the hearts and minds of people across the UK. The campaign officially kicks off today (Saturday 16th December) with prime-time adverts airing amongst The Voice, Coronation Street, Grand Designs, Christmas favourite ‘Home Alone’, and many more. Channel 4, ITV and Sky will be spreading the word in time for Wren’s massive Boxing Day sale and continuing into the New Year. Demi Lovato’s punchy track ‘Confident’ adds passion whilst Alison Hammond, the well known TV personality, delivers the empowering voiceover.

“Collaborating with Wren for their latest ad' was an absolute blast! Being a part of their new marketing campaign, which strikes a chord with so many people, fills me with immense honour. A growing admiration for beautiful kitchens is undeniable, and Wren's commitment to offer affordable luxury to all is empowering countless individuals to turn their kitchen dreams into reality like never before, plus I love a bargain! " Commented Alison Hammond.

At the heart of the campaign lies Wren’s commitment to revolutionise the kitchen market and extend high quality, affordable luxury not just for the few, but for the many. The advertisement is an upbeat and engaging portrayal of varying kitchen designs, showcasing not just the kitchens but a lifestyle upgrade within reach for all homeowners.

“We are thrilled to announce the launch of ‘The Great Wrenovation’, a testament to our dedication to provide luxury kitchens for every budget and taste. The aim of the ad’ is to inspire homeowners to reimagine living spaces and elevate their homes with the beauty, functionality and affordability that Wren is renowned for.” Said Jordan Laville, Retail Director, Wren Kitchens.

Watch the advert here 

The advert was filmed across six sets and as part of Wren’s national ‘Giving Back’ programme, the six fully functional kitchens, including all appliances, are being donated to local individuals and charities close to their heart.

Wren teamed up with IMA-HOME, a global marketing agency, known for building brands for real people living in the real world, to ideate and produce the TV campaign and extend it’s reach across multiple channels and high profile advertising mediums across Manchester, London and Birmingham and Bristol.

Emily Crabtree, IMA-HOME’s Client Experience Director, comments: “We took an amazing creative idea, underpinned with a solid strategy and media plan, to create a holistic campaign across all touch-points and channels. The strength of the campaign and how it will resonate with Wren’s audience is clear from pre-testing, and we can’t wait to see it out in the real world.”

Watch the advert here

Source : Wren Kitchens

Image : Wren Kitchens - Wilson family

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17 December 2023

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