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UK DIY News

Wickes Announces Planet Rock Sponsorship

Wickes Watford - new store - 725 x 500.jpg

Wickes has revealed that it has entered into a new radio sponsorship with Planet Rock.

The home improvement retailer made the announcement on its LinkedIn page: 

"New year, new sponsorship! This week we kicked off a brand new Wickes TradePro partnership as sponsors of the Paul Anthony breakfast show on Planet Rock. On-air Monday to Friday from 6-10 am, TradePro will now be ever-present in the only breakfast show that rocks!

"With weekly features that will really help us integrate into the show and ears of the listeners, we’re able to talk to the trade about the benefits of joining our TradePro loyalty scheme, together with relevant offers.

"Alongside our drive time sponsorship of the Tinea show on Kisstory this gives our coverage a nice balance with regards to talking to both the younger and older trade audience.

"So if you're a rocker or just an early riser, tune in a listen to our brand new partnership live in the mornings and spread the word!"

Planet Rock's Facebook page shows that Wickes is giving a £250 Wickes gift-card every Monday for a 'Tradie' song request during Planet Rock Breakfast. To be in with a chance of winning, listeners should email Paul Anthony (paul@planetrock.com) with their song request.

Source : Insight DIY Team

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14 January 2021

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