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Digital Retail News

YouTube Testing Shoppable Links Under Videos

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Journalists at The Information have reported that Google is looking to boost revenue by adding product recommendation links and pricing information under YouTube videos.

The video-sharing platform is understood to be testing the feature, which allows users to click on the links and be directed through to Google Express to finish making a purchase.

Test adverts have appeared under some Nike videos, recommended trainers and running attire. 

Around 1,300 retailers are believed to sell through Google Express - which is understood to be rebranding to Google Shopping - and Google takes a percentage of sales brokered by the platform, earning it less than $1bn in revenue during 2018.  By contrast, Amazon earned $141bn in the US in the same year. 

In March 2018, Google added 'shoppable images' to its Image search function, allowing advertisers to highlight their products within search results.

Google may reveal more information at its Google Marketing Live event, being held later this month, or at the Google I/O 2019 event which is taking place next week.

YouTube video makers can link to their own merchandise below their videos after Google introduced the function last year. 

Source : Insight DIY team

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09 May 2019

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