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Flooring Superstore Invests Over 1m In Seven New Stores


ONE of the UK’s fastest growing retailers has opened seven new stores in just three weeks.

With non-essential retail permitted to re-open from 12th April, Flooring Superstore lost no time in continuing with its store roll-out programme.

The Northern headquartered retailer has since opened new stores in Norwich, Lincoln, Hull, Basingstoke, Orpington, Carlisle, and Reading.

This comes on the back of openings in Huddersfield and Doncaster in January and Newcastle in November.

The investment in the six stores which opened in April amounts to over £1 million and the creation of 28 jobs.

Flooring Superstore is planning to open 25 stores in 2021. Its aggressive growth strategy follows the most profitable period in its history. This was as a result people turning to DIY/home improvement during the Covid-19 pandemic and buying flooring from its online business during the national lock-down, to Flooring Superstore being able to re-opening its bricks and mortar stores from June to December 2020.

Flooring Superstore Chief Retail Officer Chris Barber says: “We have been planning the recent store launches for a while and as soon as the sector got the green-light from the Government to resume trading from 12th April, we were ready to open from that date.

“We are seeing lots of first with the new stores, such as having a presence in areas such as Humberside, Cumbria, Lincolnshire and Norfolk for the first time.

“Our strategy is built on opening in areas with large conurbations and on busy retail parks with high footfall where we can make our own contribution to the local economy in these areas.

“It now means we have stores stretching from Scotland to the south coast of England and across the UK from the west of Wales to East Anglia, so there is true national coverage, and we haven’t stopped yet!”

Shoppers visiting Flooring Superstore have access to an unrivalled range of carpets but also a huge choice of other flooring, such as vinyl, laminate, real wood, luxury vinyl tiles, EvoCore and the UK’s largest selection of artificial grass.

Chris explains: “This means we can offer people a one-stop-shop for all their flooring needs, so they can get everything under one roof, whether its carpet for the living room, vinyl for the kitchen and even artificial grass for the garden.

“And because we started life as an online retailer in 2012 and have grown our e-commerce platform, it means we can offer online pricing to people visiting our physical stores.”

Source : Flooring Superstore

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27 May 2021

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