GfK: Consumer Confidence Drops In September

• GfK’s long-running Consumer Confidence Index decreased by two points to -19 in September. 
• All measures were down in comparison to last month’s announcement. 

These are the current findings of the GfK Consumer Confidence Barometer (CCB) powered by NIM. The CCB has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), the founder of GfK, since October 2023.

Neil Bellamy, Consumer Insights Director at GfK, an NIQ Company, says: “There’s an autumnal chill in the air this month, with all five measures of consumer confidence down and the Overall Index Score for September slipping two points from -17 to -19. The August 7th decrease in interest rates does not appear to have provided any obvious boost to the financial mood of consumers or drawn attention away from day-to-day cost issues. Both personal finance measures – past and future – are lower, while our major purchases measure has dropped three points to -16. Even more striking is an eight-point fall in saving intentions. Looking at the economy, sentiment is sliding sharply: in June 2024 our forward-looking measure stood at -11, but just 15 months later it has slumped to -32. Perceptions of the past year remain weak too, down three from last month to -45. With tax rises expected in the November budget, the risk is that confidence inevitably falls, just like the autumn leaves.”

GfK Consumer Confidence Barometer powered by NIM — UK Measures – September 2025
The Overall Index Score decreased by two points to -19 in September. All measures were down in comparison to last month’s announcement.

Personal Financial Situation
The index measuring changes in personal finances during the last year is down three points at -7; this is two points better than September 2024.

The forecast for personal finances over the next 12 months is down one point at +4; this is seven points better than this time last year.

General Economic Situation
The measure for the general economic situation of the country during the last 12 months is down three points to -45; this is eight points worse than in September 2024.

Expectations for the general economic situation over the next 12 months have decreased two points to -32; this is five points worse than September 2024.

Major Purchase Index
The Major Purchase Index is down three points at -16; this is seven points better than this month last year.

Savings Index
The Savings Index has fallen eight points to +22 in September; this is one point lower than this time last year.

Source : GfK

Images : GfK

Image : 1437249113 / fizkes / shutterstock

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